KNOW HOW TO SELL YOUR MOUSTRAP

Microsoft started to rise successfully therefore the company's wealth increased. Although Bill started earn some serious amounts of money for his amazing work, he did not spent it as soon as it started to pour in although Bill was a huge fan of speed so he loved cars, fast cars. Seventh principle of getting rich fast: Understand how to sell your mousetrap. Microsoft got to understand that if you built a product that people would see as dominant, they would make it as standard the question is not the fact of weather it is better or not BUT ‘is it seen as the player, the force to be reckoned with?’ .This is one the most important factors that have determined Microsoft’s place in the computer industry. The fact that Microsoft became the dominant seller on operating systems, seller of applications and dominant brand that every buyer would trust, is what made Microsoft the industry leader, the best one selling its mousetraps.

better image better mousetrap (example)

QUOTES

“Charles knew the difference between making better products and being an industry leader.”

Charles was a Microsoft integrant that came later to the company than the first employees. He had worked on Xerox at PARC( Palo Alto Research Center) where they had lots of creativity and so they developed the look and feel on computers that Apple would later have. He was key in selling Microsoft’s mousetrap because he told exactly what Bill need to do in order to rule the industry and thanks to him the world bought that mousetrap.

CONCLUSION

Although Apple had better products, Microsoft sold a better mousetrap so maybe they weren't the best product but they seemed like so. Apple was also considered more of a luxury product that not everyone could afford to buy and so that became the problem that Apple faced at the time, people just wanted the standard, cheap computers. Having a better image of your product is what I think will bring the most success because it is more likely to have more sales, even though it's not as good as your competition.